The Brew

The creative process behind advertising, graphic design and graphic novels is the focus of this blog. That doesn’t mean that every aspect of creative process is discussed. I may air my opinion on whatever I choose from a random selection that needs creative scrutiny. It goes for film, photography, illustration and life in general as well.

Archive for the month “August, 2011”

Why Graphic Novels?

Comics/graphic novels have become very popular after many of them were made into blockbuster movies. Superman, Batman, Frank Miller’s Sin City and 300 are just a few examples. Why Pixelbrew is into graphic novels, one might ask. It has a lot to do with art and storytelling.

Stories and graphic design somehow got into me from a very early age. My art education didn’t begin with Crayola but with graphite slate and pencils as early as I can remember. Tracing Mandrake the Magician from newspapers using homemade tracing paper was one of my favorite activities while in school. My ability to draw got attention from teachers as well and some of them wanted me to draw Jesus, the pope, and someone else for them.

Homegrown ghost stories were the staple of many a conversation when village folks assembled. Local rivers, tall trees, giant rocks, desolate hilltops etc., found permanent seats in such stories. Nightmares have been a regular interlude for those children who took a liking for such stories!

My interest in art took me to the mother of all art schools in India: the venerable JJ School of Art (read Applied Art) in Bombay (Yes, not Mumbai then). Sequential art even found place in a few adverts I created while working in an ad agency. Comics and graphic novels in those days didn’t go beyond folklores and mythology.

A story I wrote in a Malayalam journal a decade ago demanded another reading. As I read it over and over, I saw its potential for a graphic novel and named it Beyond Normal. Because it is.


Couture Rani: The making of a brand

When Couture Rani approached Pixelbrew for designing a website, their online business was just an idea. An idea with wings but no feather. It took almost a month for us to finalize the concept and strategy. The logo, corporate identity, and mock-ups happened in a matter of days. The concept behind the logo is simple yet emotive. An amalgamation of two language alphabets gives meaning to the logo and Couture Rani’s Indo-Western name.

Another six months went by before a prototype was in place.

In the meantime products were selected from designers, photographed and retouched in Delhi, India; webpages were designed; and site construction began in Scottsdale, Arizona. was online with a one page announcement. The real thing followed in two weeks. The response was overwhelming.

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