The Brew

The creative process behind advertising, graphic design and graphic novels is the focus of this blog. That doesn’t mean that every aspect of creative process is discussed. I may air my opinion on whatever I choose from a random selection that needs creative scrutiny. It goes for film, photography, illustration and life in general as well.

Archive for the month “July, 2011”

Brand Identity Design

Of late one hears a lot about branding. Is this a new phenomenon or an old wine with a new label? Branding has a lot to do with human perception than just design. Successful brands ride on the strength of fulfilling consumers’ expectations and occupying a place in their minds.

That’s about products and services.

But what about the brand called “You” (Read  “Me”) ? Me is a brand that’s as old as Man himself. Which means Man was a brand even before Eve was introduced! Long before all the hype about branding began Me was in vogue.  But the question is, does Me gets branded enough to stand on its own? It’s a question worth asking yourself. “Am I doing everything in my power to brand Me enough?”


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